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Corporate Ethics International

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ReThink Alberta

The Re-Think Alberta Campaign that CEI is leading is an effort to inform tourists, business leaders, and others that Alberta is not what it pretends to be. It sells itself as the home to Banff and Lake Louise while it destroys a forest and eco-system the size of England to extract the most polluting and toxic oil on earth. Worse, it is the fastest source of greenhouse gas emissions in Canada, which threatens the very forests and glaciers that have made Alberta special.

The Re-Think Alberta Campaign will use billboards in major US cities. It will also target those cities and the UK with on-line banner and flash ads for major tourist sites, Google Adwords, mailings to professional organizations that might hold conferences in Alberta, as well as mailings to US and UK tourist agencies. Our goal is to wake up the tourism industry in Alberta to the fact that tar sands are a threat to theirs and our future-both an environmental and a reputational threat.

New war breaks out over Canadian oilsands
by Bill MannMarketWatch
A new war has broken out over oil — Canadian oil, that is. Even though Middle Eastern “conflict oil” is central to a new media carpet-bombing campaign being waged.
Some Thoughts on Tourism Boycotts
by Michael MarxCorporate Ethics International

to help stop the dirtiest oil on earth

Recent Media
75 Groups from Canada, US and Europe Call for End to Toxic Tar Sands Tailings [11.12.10]
75 groups from across Canada, the U.S. and Europe have signed a petition calling on the federal and Alberta governments to immediately phase out ... [Read More]
The Oilsands [09.30.10]
On Monday, September 27 and Tuesday, September 28, Peter Mansbridge will be hosting The National from Alberta. We'll have two nights of special ... [Read More]
Alberta road show defends tarsands [09.22.10]
Under attack from North American environmental groups over its tarsands, Alberta launched a charm offensive Monday extolling the economic benefits to ... [Read More]
ReThink Alberta campaign launches in the U.K. [09.14.10]
The campaign to Rethink Alberta as a tourist destination has now hit the United Kingdom. Eleven digital ads with pictures of oil-soaked birds have ... [Read More]
Controversial Campaign hits Alberta [08.24.10]
Campaign highlights the decimation caused by tar sands in Canada and asks tourists not to help contribute to the environmental ravages [Read More]


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