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ForestEthics Victoria's Dirty Secret Campaign

Lead Group(s):

Victoria's Secrets' Day of Action Photo


Support Group(s):  

 Dogwood Alliance, Rev. Billy, Wetlands Activism Collective, Ohio State University Free the Planet, Voices for Animals of Western Pennsylvania, Missouri Forest Alliance, Indiana Forest Alliance, Environmental Paper Network, Alberta Foothills Network, Continental Unitarian Universalist Young Adult Network, Young Religious Unitarian Universalist, Chicagoan for Environmental Responsibility, University of Miami Greenpeace, Buckeye Forest Alliance, University of Kentucky Greenthumb, Grinnell College Free the Planet, Central New York Earth First, Barnard Earth, Columbia University Students for Environmental and Economic Justice, Boston Coalition for Sustainable Logging, Cream City Collectives, Wilderness Study Group of University of Colorado in Boulder, University of Southern California Free the Planet, St. Mary's College of Maryland Free the Planet, Towson University Students for Environmental Awareness, Beverly Unitarian Church of Chicago, IL, Unitarian Universalist Congregation at Montclair, NJ, Unitarian Universalist Fellowship of Athens, GA

Description of the Problem the Campaign is seeking to address (50 word max):

Catalog retailers send 20 billion catalogs a year, and almost none of the paper contains recycled content. Instead the industry is sourcing from Endangered Forests such as North Americas Boreal Forest. Our goal is to make environmental policies a must for the entire industry.

Description of the Victory (30 word max):

On December 6, 2006, ForestEthics and Limited Brands made a joint announcement that the company would employ a broad range of new environmental policies and practices for its catalog production.

A Brief Description of the long-term impact of the victory (150 word max):

The agreement has ushered in a new era for our Catalog Campaign. Due to the victory and subsequent campaign activities, many companies that wouldn't return our calls a year ago are now seeking us out to discover how they can implement the policies we recommend.

As we watch companies maneuver to avoid becoming our next campaign target, we are seeing the vision we had for this campaign at its inception come to life: companies competing to see which can be the most 'green.'

Most rewarding of all, of course, has been the impact this is having on our forests.  Major corporations are committing to increased FSC and recycled content, as well as eliminating sourcing from Endangered Forests.